About Us: Amplenote

Amplenote was launched in 2019 by the team at alloy.dev, whose other products include GitClear and Bonanza.com.


Our core mission is to help our users set and achieve their long-term goals. Our company's long-term goal is to build the best "Idea Execution Funnel" of any app. Here's how we visualize the Idea Execution Funnel:




As we describe in our blog post on this topic, as of 2020, different apps are used to handle each of the different phases. To the extent you can go from "idea" to "scheduled task" in a single app, you're probably using a product like Notion or Coda, which are heavyweight solutions that aren't great for Phase I, or really, mobile in general.


In this blog post, we talk about our "Core customer values," which include a commitment toward:

  • Robust exporting functionality

  • Easy cancellation

  • Always listening


Let's use the rest of this page to talk about our core product values.


🔒 Security. With so many privacy risks from bad actors, governments, and companies themselves, the primacy of security will only grow in the years to come. When it comes to storing your most personal thoughts and ideas, it makes sense to be a little paranoid, which is why we provide a transparent accounting of the technical safeguards Amplenote has put in place to protect your notes.


🥨 Simple and highly combinable. We believe it's critical that Amplenote remains simple, by offering features like Jots to afford a clean, open slate upon which to capture today's best ideas. The "combinable" goal is what has driven us to prioritize features like note publishing/embedding. A note app becomes more than the sum of its parts when those parts can be strung together in interesting ways.


👨‍💻 Bug fixes > new features. One look down our feature voting board shows that we've got no shortage of cool and exciting features to incorporate into Amplenote as we gain mainstream adoption. In spite having so many shiny opportunities to jump on, when push comes to shove, we'll always choose a "stable and well-tested" product over a product that leads the field in features, but also in bugs.


📱 Reliable merge. This isn't a very exciting "feature," but it still makes the list as a core value since the essential motivating feature that drove us to create Amplenote was how poorly Evernote's sync worked for us when trying to keep a long note that could be accessed across desktop/mobile.


🔭 Long-term minded. Much like Basecamp, Alloy (our parent company) has managed to succeed for more than 10 years in business by treating customers right and being transparent about our motivations and intentions. Since we aren't beholden to venture capitalists looking for an exit in 3-5 years, it gives us the luxury to prioritize "boring" features like security, product stability and reliable merge.


linkFounding Team

Amplenote is led by Bill and Jordan, you can read more about them over at alloy.dev.