Core customer values: robust export, fast cancellation, always listening

Before getting too cozy with a new app, it's right to wonder how that relationship might unfold over time. We've all been burned by products that seemed promising, but where their potential was undone by hubris, apathy, or incompetence of the app developer. That's what makes it important for companies like ours to be transparent about their values & beliefs up front.

In this brief article, we'll talk about three values we feel best illuminate our "brand ethos":

Robust exports

Fast cancellation

Always listening

What do these values get you?

link🚚 Easy, robust exporting

For almost all our users, Amplenote ain't their first, or second, or third, rodeo. The average Amplenote adopter comes to us with a long list of other notetaking apps they tried before they finally heard about us in some distant corner of reddit. Because of this experience, they're keenly aware of the pain that has historically accompanied changing from one productivity app to another. They remember each time they've been burned.

The Amplenote Founders have been through it too. My first ever note taking solution was Onenote. Ours was a quick, torrid affair, and before wrapping it up, I needed some way to get my hundred notes from Onenote over to Evernote. The only option: download a third-party app that claimed to help users make the jump between these two apps. I was so hard up that I actually paid for this unproven exporting app, but it permanently soured my tastes on Onenote.

For Amplenote, we pledge to keep our exporting functionality as a centerpiece of our ongoing focus. Here is where you'll find the current implementation:

Amplenote export lives under Account Settings -> Import & Export -> Start export

While we haven't seen much demand for export-centric features on the feature leaderboard, we have nonetheless averaged at least 1-2 improvements per month to the exporter. We're currently mulling possibilities like setting up a directory to which an export would automatically be sent each day (let us know if that sounds up your alley).

link👋 Easy, fast cancellation

Like exporting, keeping cancellation easy was an early priority for us. If you've setup a subscription with Amplenote, you can visit the following page to cancel that subscription at any time:

Link to cancel Amplenote subscription

Or, if you signed up via mobile, you can manage your subscription through the faculties Apple/Android provide to make cancelling a cinch.

When you cancel your subscription, you will still have full access to the app through the end of your subscription term. You just won't be billed anymore.

If you haven't signed up via web and haven't set up an Amplenote subscription, you won't be charged.

link👂 Always listening

This is the easiest to implement among the three values, but it makes the cut for completeness sake. Before starting Amplenote, our team cut its teeth building an online marketplace at that regularly wins voter awards for its communication and customer service. We've been building that business for more than 10 years now, so we understand how long-term relationships depend on listening and building trust.

Every Amplenote customer gets a literal vote in what we build next, via our Feature Voting Board. You can email me, the CEO, at, or you can email me + the rest of our team at My email response times are pretty abysmal these days, but I often share emails received with the team, and they help us make sure we're tuned to building features that matter.

link👻 Be transparent

When in doubt, it's best to err on the side of disclosure so that users can make their own decisions about whether our strategy is sound. We aim to manifest this value by blogging at least every month or two, publishing our roadmap in advance, and having one of the most robust help sections among all note taking apps.


When a customer wants to leave Amplenote, we view it as one last opportunity to surprise and delight them. Done right, a smooth and pleasant cancellation process becomes the perfect segue to earning back a customer's business in the future. Try out our note importer today?

Plot twist

Thanks for stopping by the Amplenote blog. Did you know that the content of this "blog post" is just a plain old note, lifted from the author's Amplenote notebook? Rich footnotes, industry-leading to-do lists, and a security-first mindset make us a solid option for modern writers. Try it out yourself.


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